HOW TO USE CONTENT MARKETING TO IMPROVE YOUR SALES & VISIBILITY

As a business owner, you must understand that effective sales result from your ability to intentionally and consistently grow your KLT model:

🛑 K – Know
🛑 L – Like
🛑 T – Trust

The KLT model is a foundational concept in marketing and sales, that focuses on building relationships with potential customers. On a large scale, people are more likely to do business with brands or individuals they know, like, and trust. This plays a vital role in sales and content marketing strategy.

Content is an organized thought, idea, experience, or information published online, which can come in the following formats:

✅ Visual
✅ Audio
✅ Videos

Content Marketing is a form of marketing that enables you to create and share online educational materials with the goal of directly or indirectly promoting your business solution (brand) to penetrate the subconscious mind of your target audience (market).

Your content is engaging if it is:

✅ Helpful
✅ Relevant
✅ Original
✅ Engaging
✅ Educational
✅ Insightful
✅ Compelling
✅ Useful
✅ Entertaining
✅ Easy to Share
✅ Easy to Consume
✅ Strong Storyline/Message

You must be intentional with your content, with a specific purpose and audience in mind, to enable you to measure your expected results. This means your content should be well-planned, creatively designed, and skillfully executed to effectively convey your thoughts. Always remember that Content is King. Your content marketing should be a planned strategy aimed at achieving specific business goals within a timeline.

Key Areas to Consider When Creating Content

🛑 Your Goal
🛑 Your Audience
🛑 Your Niche
🛑 Your Resources
🛑 Your Competitors
🛑 Your Hidden Call to Action

As a business owner, you must study your target market and master the strategies that work best for you in order to address their pain points with your value proposition (product or service).

Always remember that, Content is King. Never forget your Unique Selling Point (USP). Always be clear in communicating your Value Proposition.

From Yours in Success,

Abraham Orukpe
Business Consultant/Coach

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