The first job of every business owner (CEO) is to serve as the Chief Marketing Officer and to be seen as the number one brand ambassador of the business. Unfortunately, many business owners prefer to act as commander-in-chief and senior specialists in document signing.
This neglects the critical fact that a business’s lifeline is directly linked to its cash flow frequency, which includes daily sales volume, closing sales figures, and other essential management skills. As a business owner, if your primary focus is on giving commands and signing documents, you are setting yourself up for long-term failure.
Your Daily Job Description (J.D.) Should Include, But Not Be Limited To:
✅ Creating an Enabling Environment:
Ensure that your business grows in alignment with your short and long-term objectives, with clear timelines and milestones.
✅ Engaging in Continuous Research:
Constantly research and evaluate your niche business ecosystem to stay proactive, smart, and swift in making business management decisions, thereby improving your value proposition (product and service).
✅ Building Organizational Structure:
Develop an organizational structure and system that balances all departments across your business value chains through an intentional and intelligent approach to issues.
✅ Strategic Resource Management:
Daily manage your business’s financial, human, material, and intellectual resources strategically for effective and efficient planning, coordination, distribution, monitoring, and evaluation.
✅ Engaging in Strategic Activities:
Participate in strategic business and social activities to enhance your business brand positively in the eyes of your target audience and the world at large, similar to what Mr. Tony Elumelu is intentionally doing with the UBA brand.
✅ Driving Business Transactions:
Actively participate in achieving sales targets and milestones. Demonstrate to your team that you can bring in revenue, not just manage them.
✅ Building a Reward System:
Develop an internal culture that rewards and promotes based on individual productivity and contribution to the bottom line.
From Yours in Success,
Abraham Orukpe
Business Consultant/Coach
𝐅𝐨𝐫 𝐞𝐧𝐪𝐮𝐢𝐫𝐢𝐞𝐬
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