REVENUE AND SALES MASTERY
The Mini MBA in Revenue and Sales Mastery is a practical, non-academic program designed to equip business owners, executives, and sales professionals with the systems, strategies, and skills required to drive consistent revenue growth. The
course moves beyond theory, focusing on real-world application, helping participants understand customer behavior, build structured sales processes, improve conversion rates, and develop scalable revenue systems. Through hands-on exercises, case studies, and implementation-focused assignments, participants will leave with a clear, actionable framework for increasing sales performance and business profitability.
At the end of this program, participants will be able to:
● Develop a clear and structured revenue strategy aligned with business goals
● Identify and eliminate revenue leakages within their business or sales process
● Understand customer behavior and design compelling value propositions
● Build and manage an effective sales funnel and pipeline system
● Apply proven sales techniques to improve pitching, negotiation, and closing rates
● Design and implement repeatable sales systems and operational processes
● Track, measure, and optimize sales performance using relevant KPIs
● Build, manage, and motivate a high-performing sales team
● Leverage upselling, cross-selling, and retention strategies to increase customer lifetime value
● Create a practical, execution-ready revenue growth plan
48 – 60 Hours
At the end of the course, participants should be able to:
● design a repeatable sales process for their business or team;
● improve lead-to-close conversion rates;
● communicate value propositions more effectively;
● manage pipelines with better visibility and forecasting discipline;
● contribute directly to improved revenue performance.
Delivery should include:
● Online: live teaching, CRM/pipeline exercises, sales scripts, proposal and
conversion workshops;
● Offline: role-play, negotiation practice, presentations, coaching clinics, and team
selling simulations.
Delivery should be structured as:
● Online: live virtual classes, templates, dashboard exercises, case analysis, and follow-up assessments;
● Offline: in-person workshops, role-play, performance review simulations, and implementation clinics.
